Our mission at Vcheck Global is a significant one: to protect our clients by providing more information about the companies and people that they do business with. In the spirit of that mission, we have started an Employee Spotlight series to feature more information about the ambitious, charming, and diligent team working to make Vcheck Global a success.
Today we’re featuring Managing Director Adam Fromowitz. Fromowitz serves Vcheck Global by cultivating relationships with prospects, clients, and colleagues. In this interview, Fromowitz discusses his roots in customer service, why sales is the most difficult job, and the importance of mindset and hard work.
How long have you worked for Vcheck Global?
I have been with Vcheck Global since September 2019.
What is your role at the company?
I currently serve as Managing Director, with a focus on Business Development. I am responsible for driving new business with law firms, private equity firms, investment banks, and corporations. Additionally, I am tasked with mentoring junior sales representatives at the company.
What does a typical day look like for you?
No two days are the same for me. When I’m in New York, I try to be at my desk by 7:30 a.m. From there, it is a mix of emails to clients/prospects, phone calls with clients/prospects, in-person meetings (internal/external), travel preparation (conferences, one-on-one meetings) and collaboration with our operations team to ensure that reports tied to all outstanding orders are delivered at the highest quality and on time. No stone is left unturned. There is also time spent with junior members of our sales organization to craft strategies on how to drive in new business and oversee the execution of those strategies so that we are positioned to win over time. I usually leave the office by 6:30-7 p.m. and ideally attend a local networking event, or have dinner/drinks with clients/prospects.
Where are you from?
I am originally from Long Island, New York—specifically 45 minutes outside of Manhattan in a town called East Meadow.
Before working at Vcheck Global, what was the most unusual or interesting job you’ve ever had?
Customer service has always been a passion of mine. When I was in high school, I was a bank teller for North Fork Bank (now CapitalOne). In 2005, I was the employee of the year in my branch as a part-time employee. How many times have you seen a customer wait for a specific teller at a bank? I am proud of the fact that I had regular customers, some coming to the branch every other day, every week, or every other week to work with me. I also worked for Uncle Louie G’s Italian Ices & Ice Cream Shop, where I was mostly paid with tips. That job was a lot of fun and I never went home on an empty stomach. As far as the most unusual job I’ve ever had, I think Vcheck Global is it.
What makes working with Vcheck Global so unusual?
I’m engaging with different people every single day. When others learn that I work for a due diligence and background investigations company, a million questions follow. “What is the wildest thing the firm has ever uncovered?”, “Do you work with former law enforcement?”, “Have you looked into me?”, “Can you look into my husband/wife?”. This is not a standard profession. A lot of people are intrigued by what we do and how we do it.
How has Vcheck Global changed since you’ve joined?
The business is maturing in a lot of different ways. We started with a handful of employees in our Los Angeles headquarters in December 2012 and now we have over 80 full time employees, spread across four different locations (Los Angeles, New York, Boston, Washington D.C.). We also work with former law enforcement and journalists in 150 countries, who regularly assist with our investigations. We have onboarded top talent from the industry, and rolled out new solutions for our clients. Lastly, we have defined new roles across the organization, refined our approach to sales and mapped out a clear path forward for all. We’re excited about where things currently stand and where they are going in 2020 and beyond.
What has been your most memorable moment at Vcheck Global?
My most memorable moment at Vcheck Global was tied to the first order that I brought in. When joining a new organization, especially in a sales capacity, bringing in business does not necessarily happen overnight. It takes planting seeds, following up, and cultivating relationships. Seeing that first sale come through was validation that the process is working and created a sense of joy that the client and company will benefit from the transaction.
What do you enjoy most about your role?
We are in the business of protecting our clients by providing information about the people and companies they consider doing business with. I love the fact that our solutions allow our clients to mitigate risk and put them in a better position to succeed. From the time orders come in, to the time our reports are delivered, I deliver a ‘white-glove’ solution to ensure the customer experience meets or exceeds service level expectations. The repeat business we get from virtually every client makes me proud to work for Vcheck Global.
Additionally, I truly love coaching our junior sales team members. Whether it is refining a cold call approach, sharing email message templates that I’ve created and tested with positive results, or coaching them through the process of conducting an effective meeting, I enjoy setting them on the right track and playing a small part in their wins. Every win for each sales representative is a huge win for the organization.
What do you find most challenging about your role at Vcheck Global?
I think that sales is one of the most difficult things to do in business, but I love the challenge. You typically have one shot to make a positive impression on your prospect and plant that seed. They may not be ready to buy that day. It’s a real challenge to get someone’s attention and stay top of mind. With the right amount of persistence and a little bit of luck, you’ll get your shot eventually. From there, it’s on you to deliver.
What advice would you give to recent, new hires?
Do not be afraid to roll up your sleeves and work hard. Jump in with both feet, and look to improve and grow as an individual and a teammate every single day. We don’t want to work with C+ or B- players. We want A students across the board!
I joined this organization because I was so impressed with what Shai, Seth, Adam, and Ken bring to the table. I would hope that anyone else who joined the organization will bring that same energy and passion to the mix.
What are three career lessons you have learned thus far?
As a salesperson, you have to understand that rejection comes with the territory. Give it your best, hold your head high and conduct yourself like a gentleman, regardless of the outcome, and you will earn people’s respect.
Our CEO Adam Rudman shared a quote with me that really stuck: 90% of life is just about showing up. You can take that line and apply it in so many ways. How it relates to Vcheck Global—we have the most persistent and present sales team in the industry. We go to conferences, events, and one-on-one meetings every day and because of that, we give ourselves an opportunity to win.
It’s very important to treat everyone well, from the Janitor to the Chairman of the Board. At Vcheck Global, we provide a team-oriented service. From sales to investigators to customer service, we work collaboratively to ensure that our clients’ service level expectations are exceeded. If you don’t treat everyone in the organization well, then why should they bend over backwards to help you out? People will go out of their way to help you if they feel valued and respected.
Do you have a motto or personal mantra?
“Those times when you get up early and you work hard, those times when you stay up late and you work hard, those times when you don’t feel like working, you’re too tired, you don’t want to push yourself, but you do it anyway. That is actually the dream. That’s the dream. It’s not the destination, it’s the journey.” – Kobe Bryant
What did you want to be when growing up?
I wanted to be the shortstop for the New York Yankees. That dream died in middle school when I saw my first curveball. I knew at that point I was going to find something else. I’m still very passionate about the Yankees, though. I’m currently planning a trip to Cooperstown, New York, to watch Derek Jeter get inducted into the Hall of Fame this summer.